03
Sep

Destination: London Bound

10 new autumn London-inspired gel polishes

Explore the journey behind our brand-new 10-piece collection, London Bound — celebrating the city's colorful backdrop and eclectic buzz. 

Take a nostalgic trip to Notting Hill and Mayfair before heading to the iconic West End with classic gels, trending cat-eyes, and our first-ever liquid-gold shade. 

 

Notting Hill — Sheer Baby Pink

Picture the scene: It is a crisp fall Wednesday morning, and you are London bound

Step off the tube at picture-perfect Notting Hill. It is the trendsetting Instagram moment of technicolor buildings on Portobello Road, lined with cherry blossoms — the inspiration behind TGB’s Notting Hill. A sheer baby pink that is the perfect everyday shade, think of it as the paler little sister of everyone's favorite French tip base, Marshmallow. 

Sheer baby pink gel polish

Speaking of Marshmallow, you may want to grab a hot chocolate to sip as you stroll away from the markets toward somewhere quieter like Little Venice.   

 

Little Venice — Creamy Blue and Red Terrazzo

A quirky neighborhood of mismatched streets and never-ending canals with waterside cafes, Little Venice is a gem in the bustling city of London. 

The inspiration behind the shade is the glittering gold lights bouncing off the water and reflections of the blue and red of the canal boats — the perfect sight as you stop for an afternoon drink. TGB’s Little Venice gives terrazzo a London edge with a textured look and fun finish. 

Pink gel polish with speckled red and blue flecks

A short tube trip away and you will find yourself in Central London, West End, to be exact. 

 

West End — Raspberry-Pink Cat-Eye

Welcome to the West End, home of world-famous theaters, the iconic Royal Albert Hall, and star-studded nail looks. 

And remember, on Wednesdays, we wear pink. Head to the Savoy Theatre to take in "Mean Girls" the musical and put on a show of your own with our molten raspberry-pink cat-eye for theatrical nail looks with a silver shimmer. Are you ready to steal the show? 

Molten raspberry cat-eye gel polish

After a trip to the theater, it is the perfect time to head back to your hotel…How about Belgravia? 

 

Belgravia — Dark Green Cat-Eye

Set to be the next big thing, Belgravia is home to expansive squares, flower-filled gardens, and five-star hotels. Where better to wake up?  

TGB’s Belgravia is the perfect dark green cat-eye with silver magnetic shimmers to don in your photos where every manicure looks unique.

Dark-green cat-eye gel polish with silver magnetic shimmers

Fueled and ready to start the day, you are a stroll away from royalty.

 

Crown — Metallic Gold

A 15-minute walk away and you are at Buckingham Palace — a must-see for tourists and locals alike. Adorned with gold features, it is the ultimate showstopper, just like Crown: the perfect shade for royal manicures. 

Our first-ever liquid-gold shade, Crown is a metallic treasure for statement sets. The closest gel finish to a chrome, it is a seamless step to 24-carat finishes. 

Liquid-gold gel polish

Ready to indulge like a royal? It is time for tea! 

 

Park Lane — Reddish Brown

Walk through Green Park and arrive at the luxury landmark and a home for those who make the world turn, The Dorchester. It is the perfect spot for afternoon tea and one of the most sought-after hotels in London. Where will you find it? Park Lane

Park Lane is set to be a popular shade in your collection. It is a glossy reddish brown dripping in luxe and is perfect for trending forest tones for statement sets. 

Glossy reddish brown gel polish

After a Thursday well spent, Friday is one sleep away.

 

Manor — Darkest Red

The Manor houses across London stand out in the city and are well worth a visit. After grabbing breakfast at your hotel, head out to explore these iconic residences. 

Inspired by London's most lavish and stylish residences and the art within, TGB’s Manor is a timeless, showstopping rouge noir with maximum shine — our darkest ever red. 

Darkest ever red gel polish

Manor has a cool heritage feel that will elevate any mani to one-of-a-kind status, one fit for a Duchess.

 

Duchess — Chocolate Brown Cat-Eye

A Duchess commands every space, radiating royal energy with dazzling luster. 

TGB’s Duchess, a rich chocolate brown cat-eye, brings the wow factor. With silver magnetic shimmer that captures the light beautifully, this luxurious shade is guaranteed to turn heads. 

Rich chocolate brown cat-eye gel polish with silver magnetic shimmer

End the day with dinner in Mayfair before heading home. 

 

Mayfair — Rich Navy Blue

Known as the heart of London, Mayfair is glamorous and exclusive by day and by night. 

TGB’s Mayfair — our deepest, richest navy blue — exudes elegance and sophistication, just like its namesake. It is for manicures with an A-list feel, whether you want full coverage or subtler nail art. 

Deep rich navy blue gel polish

 

Royal Stamp — True Red

Before you leave London, there is enough time to grab a postcard and write about your trip. Do not forget your Royal Stamp before popping it in your nearest mailbox. 

Inspired by the vibrant color of London phone booths, Royal Stamp is a true red gel polish and a must-have for warm mani lovers, adding a regal touch to any manicure. 

True red gel polish

 

The Complete Collection

Let London Bound take you on a journey through the iconic city. Made for trendsetters and rule breakers, each new shade encourages a look as unique as you dare to create. 

Paint the town London.