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Others tried to bottle it. We invented it. And now, the iconic Builder in a Bottle (BIAB™) is expanding with 10 new shades. Six new Classics. Four new Deeps. Only one BIAB. Because if it's not TGB, it's not BIAB.
Inspiring over 200 million #BIABJourney searches on TikTok with more than 150 million BIAB manicures performed worldwide, we set the standard. Now see the results.
The BIAB Story: From Game-Changing Idea to Industry Icon
Our CEO and Founder Daisy Kalnina shares, "I have always loved experimenting and been focused on solutions. So, when I broke a nail on holiday, and the only thing I had with me was our Extreme Shine Top Coat, I knew I needed to get creative."
That moment of necessity set Daisy in motion to create a mess-free, brush-on solution that could not only help fix a broken nail but also provide unparalleled strength. The result? The world's first BIAB.
The BIAB journey has been nothing short of incredible:
- 2016: The GelBottle Inc launches, and BIAB is created
- 2018: BIAB is trademarked
- 2021: BIAB Minis launches
- 2022: All-in-One BIAB launches in six shades
- 2023: HEMA-Free BIAB launches
- 2024: All our ranges expand, and our first-ever red, dark green, navy blue, black, and soak-off white Builder in a Bottle shades launch
And now? We are releasing our boldest launch yet — say hello to Deeps and Classics.
Meet the New Collections: Deeps and Classics
The Deeps Bundle: Bold Colors and Nail Futures
These highly requested, richest builder gels yet are about to become your new obsession:
- Fire BIAB: a rich burgundy red that makes a bold statement while delivering unmatched durability
- Evergreen BIAB: our first-ever dark green Builder in a Bottle that brings the mystery of a deep forest to your fingertips
- Midnight BIAB: our debut navy blue BIAB that is sophisticated enough for the office and dramatic enough for the dance floor
- Slate BIAB: our darkest shade yet — an off-black with mesmerizing charcoal undertones that is set to define winter nail trends
The Classics Bundle: Six Must-Haves
These trending yet classic shades will help you create timeless, popular looks:
- Snow BIAB: our first-ever soak-off white builder gel
- Demure BIAB: the sheerest pink to deliver that coveted barely there mani
- Mindful BIAB: a soft, milky pink that will become an instant classic for French manis
- Peachy BIAB: a warm, creamy shade that captures the perfect peach tone
- Rosy BIAB: a delicate, sophisticated, warm rose-pink
- Bubble BIAB: a shimmering, fine pearlescent builder gel that is milky pink with subtle silver-white sparkle
The Science Behind the Magic
What makes BIAB revolutionary is its carefully crafted formula. Our trademarked five-in-one system combines primer, base coat, strengthener, builder, and color in one bottle, creating a self-leveling consistency that professionals love and clients trust.
"At TGB, we place a great deal of importance on investing in research and development," says Ifra Siddique, compliance director at The GelBottle Inc. "Each of our BIAB formulations help promote resilient, strong nails through a unique combination of ingredients that provide strength, flexibility, and durability."
The results speak for themselves:
- Long-lasting wear for up to four weeks
- No chipping or lifting
- Helps strengthen natural nails
- Can be infilled or soaked off
- LED and UV curable
- 100% gel system
Why It Has to Be BIAB
In an industry full of imitators, BIAB stands alone as the best builder gel system. From our innovative formula to our expanding color range, we continue to set the standard for what builder gel can be. Whether you are creating strong overlays or using it as a protective shield for natural nails, there is only one choice for professionals who demand the best.
Apply. Top. Go. With over 60 shades to choose from, including these 10 new additions, Builder in a Bottle continues to revolutionize the nail industry one bottle at a time.
Want to join the revolution? Discover the full collection, and experience the difference that only our builder gel can deliver.
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